Are luxury hotels becoming great art spaces?
Art has been a part of the hospitality industry for a very long time now. Hoteliers have often had to embrace creative strategies to make a hotel stay. Putting interesting and attractive artwork throughout the hotel, they & # 39; provided an exclusive experience for their clientele.
The artwork helps to build the identity of a hotel and provides a superior aesthetic experience while creating an inspiring and stimulating environment. While smaller accommodation options prefer cost efficiency and essential amenities, the artwork is almost integral to luxury, boutique and design hotels.
The need for Art
Artwork is a representation of society because they served as both a functional and a symbolic element. While some may say that art is a manifestation of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, the artwork is used for psychological and healing purposes, for social reasons, and even as a means of communication. Personally, they connect people to their roots or the broader human condition. Artworks also arouse curiosity, interest and provide an extraordinary experience.
Climbing hotel style through artwork
The art of curating for a hotel is often done by the hoteliers themselves, and therefore, often reflect the values, creativity and theme that they display. There is a specific budget set for this purpose, and although investment in the arts is limited, it has triggered different types of marketing strategies for hoteliers.
Using paintings, sculptures or creative features in hotels is definitely an effective way to enhance its appearance without investing in structural changes, which can prove to be more expensive and time consuming. Experienced hoteliers often say that simple changes to the color of the walls or the arrangement of furniture can visually enlarge the room by as much as feet. In fact rooms that have adapted works of art by famous painters are more expensive than others.
Integration of Artistic Communities and Hotel Galleries
Famous luxury hotels are usually assisted by the artistic community for new and exciting artwork. This helps hotels stay up to date with the latest trends as artists get a canvas to showcase their talent. It is a collaboration that is beneficial to both parties. As quoted by Paul Morris, the renowned host of numerous international art fairs, including the New York City Armory Show, "Hotels really can't get away with putting mallard prints on the wall anymore. So they have to get in artistic communities for help. "
Freelance art consultants and interior designers are also known to often co-operate hotels. Not only do they help determine the look of the property, they are able to source art locally from the finest talent and get it into a great bargain. With the help of stylists and interior consultants, hoteliers are able to reach new heights in creativity.
Hotels that have a superbly integrated art
In these times, art has become fundamental for a hotel instead of being merely decorative or an element of its design. As a result, hoteliers are inspired to think outside the box and curate art in the most subtle and unexpected ways possible.
Take for example the typical room at Manhattan's Thompson LES Hotel, which has an elegant industrial loft with exposed concrete columns and floor to ceiling windows. But what really draws attention to the room is the artwork hanging over the bed. It's a giant light box, inside of which is a photo of a tree by photographer Lee Friedlander & # 39; apples & olives & # 39; series. Stunning as the installation, it also perfectly complements the organic layout of the room.
In the past decade, hotels like Wynn Las Vegas, Rooms in Minneapolis, Sagamore in Miami Beach, and the Grand Bohemian Hotel in Orlando have all displayed art collections. The Gramercy Park Hotel, after being refurbished, features high-caliber artwork. In fact, the Museum of Modern Art is known to have taken a tour group to the hotel. I would call it high praise indeed!
Abstract artist Lynette Shaw painted a series of eight canvas smooth and textured as much as eight feet across for the lobby and restaurant at the Wyvern Hotel in Las Vegas. Today the artwork is the most attractive quality of the hotel. Other hotels with famous artworks include the Ace Hotel in New York with four art-centric properties. The Pod Hotel in New York also features a framed art. JM Rizzi, the artist, has painted city scenes and abstract shapes directly on the lobby walls and hallways.
Most hotels commission and collect art that brings elements of the city inside the hotels. In some cases, they create a rapidly evolving visual neighborhood record. In South Miami, for example, owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist to shoot some of the area's Art Deco architecture and also made scenes of models making hair tattoos and dresses of the years & # 39; ; 50. The photographer finally compiled 300 photos, which were made in 2,800 prints to hang all over Gansevoort South.
Art at Indian Hotels
If you are wondering where India stands in incorporating art into the hospitality industry, we have some stellar examples of mine. And why not! Indians have a reputation for being artistically inclined and we have some of the most beautiful examples of architecture in the world. There is absolutely no way we can be left behind when we display artistic talent on the walls of our hotels.
Take for example Falaknuma Palace in Hyderabad. In a land that is famous for the creative sensitivity of the Nazis, the hotel does justice to its heritage and heritage. Falaknuma's fresh ceilings, carved furniture and Venetian chandeliers have artistic affinities in the trance font. The hotel library is a replica of Windsor Castle in the United Kingdom and is home to 6,000 books. You are free to take a tour of the Falaknuma Palace accompanied by the hotel & historian, who takes you on a journey back in time as he refines you with stories from days gone by.
Yet another notable name is Maurya ITC in the capital of India. Once inside the hotel lobby, you are greeted by the stunning visual spectacle that is Krishen Khanna & # 39; The Great Procession & # 39; – a rich description of living life in India. But your artistic experience will not end here. There are other exemplary works scattered throughout the hotel, including Tyeb Mehta & # 39; Bull in the Landscape & # 39; painting and AR Ramachandran & Ashoka & # 39; s after the Kalinga War & # 39; – a sculpture engraved with Ashoka's anti-war inscriptions & # 39; s in Devanagri.
There is no end to the occasions of brilliant art exhibitions in hotels. It is significant for their identity and being. In fact, artists consider it as an achievement to have their paintings hung on famous hotel chains. Presenting art in hotels is what makes them an aspiring place where people want to spend their holidays. And in many cases, it forms an intrinsic part of the memories a traveler carries with him when he leaves the hotel.