For years, the boomer generation has dominated and dictated how hotels behaved and traded on their own. But now, as more and more General and Gen X & # 39; s are traveling, hotels will have to become more sensitive to their travel needs and habits. And with the emergence of social media as a key marketing platform, hotels will need to focus their energies on this exciting new medium – a medium dictated by & # 39; young, forward & # 39; thinking.
Dealing with this shift of viewpoint change will not be easy for hoteliers. It represents radical, even faint, ideas and demands. For example, in the past, hotels have always left the lights on for their guests at all times. Even a large hotel chain that uses this concept as its label. But that's not always what this new generation wants: in a greener, more environmentally conscious atmosphere, these young travelers will actually leave you in the dark. These young people would rather not enjoy the darkness, save the Earth and return the light themselves than have lost all those kilowatts every night. This fact is a small taste of the biggest change faced by hoteliers all over the world. Changing not only the way they market their business, but their very business model to start.
There are a host of other issues and changes that bring younger travelers to redefine the luxury hotel experience. Technology is clearly at the forefront. And not just high tech, but high tech mobile. Booking, watching virtual tours, finding rates (and discounts) from the host hotel but from competitors, watching room layouts, checking to check all from their handheld electronic device.
If that wasn't enough, all that technology needs to happen before the guest can even walk to your hotel. Once that shoe is on the carpet, you are best greeted with wireless (free and high-speed) Internet, full-service business / fax center, self-cleaning keys, flat-screen TV, satellite TV, Tivo , Mobile DVD player, iPads, iPod music centers and electronic electronic shutter drapes. Of course, make sure all this technology is always turned off when not in use! Continuing on with the green theme, make sure the beds, towels, and sheets are not changed immensely and that any laundry or cleaning service is as green as possible.
From a design standpoint, hotels are becoming softer with furniture to boot. The modern taste of the next century dominates. If your hotel doesn't look like it belongs to the 21st Century, than you've earned 21st Century reservations. Increasingly travelers and younger travelers with new tastes dictated by the prevalence of social media will create a change of pace for your hotel. From design, to technology, to booking methods and marketing, the future of the hotel will be in the eyes of the next generation.